Bleacher Report knows that people share its content to Instagram, and now the Turner-owned sports publisher is trying to take advantage of that behavior to get people to install its mobile app.
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Bleacher Report has updated its mobile app so that people can share content from the app to Instagram Stories. Free paintbrush app mac. When people view an Instagram Story featuring content shared from Bleacher Report’s app, they will be able to tap the post either to install Bleacher Report’s app through their phone’s app store or to open the app if it’s already been installed. The publisher is taking advantage of a functionality that Instagram introduced in May 2018 but has only extended to certain companies, such as Netflix and Spotify.
Seven years after its launch, Bleacher Report’s mobile app is “our flagship. It’s the best experience of B/R that we want you to have,” said Chris Nguyen, svp of product at Bleacher Report. The app accounts for a large percentage of Bleacher Report’s owned-and-operated audience as well as its owned-and-operated revenue, he said. According to Comscore, 4.8 million people in the U.S. used Bleacher Report’s mobile app in March 2019, up from 3.7 million in March 2018. Despite that growth, the app’s monthly user base remains a fraction of the 19.9 million people that used ESPN’s app in March 2019. That suggests that Bleacher Report could do a better job of communicating to people why they might want to use its app, which is where the Instagram Stories feature comes into play.
One of the main reasons people use Bleacher Report’s app is to get customizable push notifications on breaking news involving their favorite sports or teams. These push notifications can provide a form of social currency if someone finds out about a blockbuster trade before any of their friends, which is why Bleacher Report has seen a lot of people screenshot its push notifications and share them to Instagram. “We know the No. 1 trigger in the app that drives sharing is the alerts,” said Nguyen.
As a sport fans is going about his day, he gets an alert on his phone via the Bleacher Report App about Dwyane Wade. This sets off a chain of catastrophic events as he spreads the news, like kicks being dirtied, lipstick being smeared and arm wrestling contests being lost. Bleacher Report says fans can 'fan better' with its app.
This app's entry in the AppleVis database needs to be updated. The app was rebranded as Bleacher Report back in April, when version 5.0 was released. It is still very accessible. Report: Gregg Marshall, Wichita State to Part Ways Amid Abuse Investigation Bleacher Report - Scott Polacek. Gregg Marshall's time as the Wichita State men's basketball coach is coming to an end after 13 seasons. According to Jeff Goodman of Stadium, Wichita State is expected to 'part ways' with him by the end.
However the potential audience boost from that form of sharing was a black box to Bleacher Report. “We actually had no way of understanding what they do when it’s screenshot and shared. This is a different way of tapping that behavior,” he said.
When people share a post from Bleacher Report’s app to Instagram Stories, a thumbnail of the post will appear in the story, including its title, main image, how long ago it was published, how many comments it has received and how many people have liked the post in the app. Atop the post will appear the caption “Open in Bleacher Report” that people can tap on to install or open the app.
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‘It’s the first time they’re listening’: Apple is striking a more conciliatory tone with the ad industryBleacher Report’s hope is that people will see a breaking news post that a friend shared from its app to their Instagram Story, be bummed that they weren’t the first to know and opt to install the app in order to be the one to scoop their friends in the future. That is why the publisher introduced the feature on April 25 to coincide with the NFL Draft and all the alerts it would be sending out regarding which players each team drafted and any trades that may occur during the draft.
While the feature has been available for a couple weeks, Nguyen said it was too early to share any stats regarding the number of app installs and app opens driven by the Instagram Stories feature so far.
Bleacher Report is not directly making money from the Instagram Story sharing feature. Instead, the idea is that the feature will grow the app’s user base, thereby giving Bleacher Report more opportunities to serve ads within the app.
The Instagram Story feature could help to grow the app’s registered user base. People don’t have to sign up for a Bleacher Report in order to use the app, but they do if they want to comment or like posts in the app. Since Instagram is a social platform, it’s possible that the people who install the app from Instagram may be more likely to sign up for Bleacher Report accounts in order to take advantage of the app’s social features. If they do, then that will make it easier for Bleacher Report to personalize the content and ads that it shows those people across its owned-and-operated properties.
Bleacher Report is able to track which content people are sharing from its app to Instagram Stories as well as what content shared on Instagram Stories leads people to install or open the app. However, it’s being careful with how it interprets and applies that data to the content it produces and the alerts that it triggers. “It’s not necessarily ‘this is the stuff that gets shared most, let’s go create more of that.’ It’s more that we want to make our experiences as optimized as possible for sharing,” said Nguyen.
With crew and talent in their respective homes, B/R will produce 12 hours of live coverage in three days
Few events on the sports calendar are bigger than the NFL Draft for the video-production and -technology teams at Bleacher Report. Last year, the digital–sports-media powerhouse enjoyed its biggest weekend in the history of the brand, with its B/R app pulling in more than 250 million content engagements over the three-day stretch of the Draft.
Net monitor mac. In 2020, however, precedents matter little, and the NFL Draft soldiers amid a global pandemic that has shut down the sports world, including many of the facilities that sports-content creators work in. At Bleacher Report, which has closed its Manhattan offices, the video team was faced with the challenge of putting on four days’ worth of live coverage with everyone — both in front of and behind the camera — working from home.
Adding to the challenge, this year marks the first time that Bleacher Report’s live NFL Draft coverage will be streamed directly into the B/R app.
To produce live shows, Bleacher Report has built a remote control room in Steve Pellegrino’s Queens apartment. Through LiveU servers, he is able to take in feeds from talent in their respective homes and even tap into key tools based in B/R’s Manhattan studios.
“We needed to adapt our production workflows,” says Steve Pellegrino, director, video technical operations, Bleacher Report. “It was important to our team that we could still execute on a live-show experience for our audience while also providing the same VOD clip-outs from those live shows.”
After Bleacher Report cleared out its facility in March, Pellegrino and his team took about a week to work through their options. How could they pull off a widely distributed live production from their homes? What technology would they need? Could they leverage any of the infrastructure built into their new, now empty studios?
Before building a full-fledged video control in Pellegrino’s Queens, NY, apartment, the tech team installed LiveU server and encoder equipment in many of the crew members’ and talents’ homes. They used LiveU LU-Lite, a laptop version of LiveU’s encoder, which makes it easy for everyone to hook into the main network. It also takes up very little space, which was critical for team members residing in smaller NYC apartments and homes.
Check out more of SVG’s coverage of the 2020 NFL Draft:
“It is great for talent who live in small apartments,” cracks Pellegrino. https://dgacly.weebly.com/how-to-change-startup-apps-on-mac.html. “I am grateful to our talent for being patient with us as they have had to become much more technical in this work-from-home environment.”
With the transmission layer settled, the crew moved on to live streaming, switching, and audio/IFB/comms. At the “mothership” in Pellegrino’s apartment, the team installed a newly purchased Livestream Studio 6, a 4K switcher/encoder that can run on a PC or Mac computer.
Bleacher Report’s Steve Pellegrino: “It was important that we could execute on a live-show experience while providing the same VOD clip-outs from those live shows.”
With a LiveU quad server, Pellegrino can take in all the RTMP feeds from the various LiveU gear distributed amongst the talent. In addition, it allows him to tap into the Ross Xpression graphics machines housed in the Manhattan studios. The graphics operator, who resides in New Haven, CT, is able to access Xpression directly and have all the live capabilities available from the main control room.
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There’s a similar pathway for playback. B/R is routing a channel from its main studio’s Ross Mira to the LiveU encoder. The playback operator, who will be helping play out more than 200 player highlight packages as picks are made throughout the Draft, will be working from Pottsville, PA, also with the same controls he would have in the NYC control room.
Audio, meanwhile, is being handled from the Rutherford, NJ, home of Audio Engineer Mark Steinmetz. Through a LiveU server, he is able to pull down the same talent feeds as Pellegrino, while de-embedding the audio off those video-server feeds and pushing it into a Yamaha QL1 mixer. That creates a mix for talent while also feeding the audio to Pellegrino’s Queens control room. The audio is being delivered over Verizon 1-GBps public home networks via two Z/IP ONE IP broadcast codecs from The Telos Alliance.
“It’s great because it allows me to focus on cutting the live show from my video-control room and Mark to be able to handle all the audio workflow on his end,” says Pellegrino. “If you watch a lot of TV shows right now with remote contributors via Skype, WebEx, etc., the audio quality is not very good. Our workflow has proved to produce a much better-quality audio source.”
Steinmetz is also managing comms and IFB from his audio-control room, using a Unity Intercom app to talk to crew on partylines. He also has four VoIP lines installed in his home that talent can call into for independent IFB channels. The VoIP integrates with the Unity system so that producers can talk directly to talent.
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The LiveU infrastructure allows graphics, playback, and audio operators working from home to leverage the same tools they would if they were in the NYC control room.
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“Ultimately, through this workflow, we have created a distributed–control-room model for remote production, which is working,” says Pellegrino. “We are very excited to conduct our [NFL] Draft production with this process and are already thinking about building out this process as B/R continues to work in a [work-from-home] environment.”
When it comes to actual streaming delivery, Pellegrino can deliver an RTMP stream and a LiveU encode stream from his apartment control room to Turner’s Ingest/TOC teams in Atlanta. From there, the final product is pushed to the B/R app while delivering an onslaught of content to B/R’s social channels.
Editors are also feeding the social beast: the program feed is being fed through WSC Sports highlight-clipping software. It’s the same clipping solution they would typically use, but it offers the flexibility of logging in from anywhere to clip out the live stream in a browser-based environment. Within that system, editors can also caption, font, and directly upload clips to the B/R for VOD consumption.
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Prior to the coronavirus outbreak, B/R had big plans for this year’s NFL Draft coverage. Following the launch of the B/R Gridiron brand in the fall and a successful onsite activation amplifying that brand in South Beach, FL, for Super Bowl LIV, the company was putting the finishing touches on a 1,500-sq.-ft. studio space in its new Manhattan office dedicated entirely to the football vertical. First rehearsals were to be held in the space last week in time for the Draft this week, with more than 20 behind-the-scenes staffers set to operate the control room, studio, ingest, and edit stations.
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The B/R Gridiron 2020 NFL Draft Show will air live Thursday from 8 p.m. to midnight ET; Friday, 7 p.m.-midnight; and Saturday, noon-3 p.m. Hosted by Adam Lefkoe with B/R NFL Draft expert Matt Miller and Connor Rogers, the show will be streamed live to the B/R app and Bleacher Report’s YouTube channel.